Eyeball Economy: Where I'm At

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Tuesday, September 16, 2008

Where I'm At

at 7:50 PM

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About

David Weiner: New York, New York, United States; David Weiner is charged with developing and executing the social media strategy, engagement and channel development at PepsiCo. David will also be responsible for managing numerous digital and social projects related to corporate reputation, Investor Relations, crisis communications, CSR and health and wellness initiatives.

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With audiences distracted and scattered, it has become incredibly difficult to reach consumers, influencers, analysts, and constituents. Using concise and compelling language along with creative content and new media networks is paramount in penetrating and emerging from the deafening noise. Eyeballs online have become the most numerous, measurable and, soon, the most valuable to all marketing disciplines.