Anyhow, enter Garmin ... Garmin partnered with uLocate "to add friend-finding capabilities to select current and future Garmin GPS devices."The Alley Insider thinks that location-based services might be a $3.3 Billion market in 5 years. I'm no expert in the futures market of LBS, I just think that this fervor is misdirected.
Location-based Advertising is going to be a prevalent disruption, this is for sure.Let's use Apple's iPhone as an example (shocker). Imagine if the (newly, much improved) Google Maps application pulls local and relevant advertising just as quick as it can find an address. Imagine if that advertising included Yelp reviews. Imagine of positive reviews that resulted in OpenTable reservations resulted in revenue for that Yelp reviewer? As a foodie, I think this could be the biggest opportunity. Unfortunately, it seems restaurants (conglomerates or local mom and pops) have very low PR budgets.
Location based services are not going to be that big unless they include advertising in the forecast. I don't think they did and that's why I think that report was way off... Agree?
Speaking of low PR budgets, and due out very soon on this shelf, "Why Advertising and Marketing Need to Share."
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2 comments:
Yes let's imagine if positive Yelp reviews that resulted in an OpenTable reservation resulted in revenue to reviewers. That would completely undermine the whole basis and legitimacy of the Yelp service. Yelp's value is that reviewers offer their unbiased opinions on events, restaurants, etc. Throw in monetary rewards for positive reviews and the service will no longer be seen as genuine. So yeah, that will never happen.
Anonymous,
You're absolutely right. Yelp is a bad example ... maybe I should have referred to bloggers who link to certain eCommerce pages or someone who links to a company's (restaurant's) homepage and drives a certain amount of traffic.
Thanks for calling me out ... you're absolutely right.
DW
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